Importance of Coffee and Our Ambition:
- Our 5-year ambition is to become the top 2 branded QSR coffee player by being the most accessible QSR coffee brand.
- We need to do 4 key things: (1) Improve product experience and relevance (2) maintain our value leadership (3) redefine coffee speed and convenience and (4) Build the McCafé brand
Start with Brewed Coffee
Hot brewed coffee is an incredibly important part of the coffee category as it makes up ~50% of the IEO coffee category (60% at breakfast)…and the product mix at breakfast is even higher for McDonald’s.
We have several key challenges and gaps vs. our competitors:
- Freshness is the #1 driver of satisfaction in hot brewed coffee
- Over 33% of consumers say lack of consistency is a reason they chose to purchase from a competitor
- Build up our awareness and consideration of McCaf
Coffee Supplier Contacts:
Wendy Redmond
Vice President, McDonald’s Global
S & D Coffee and Tea, Inc.
Cell: (336) 337-2162
Email: redmondw@sndcoffee.com
Angella M. Wijmer
Vice President of Sales
Gaviña Coffee Solutions
Cell: (323) 353 4686
Email: angella.wijmer@gavina.com
Dirk Gunderson
National Accounts & Distribution Leader, USA
Mother Parkers Tea & Coffee
Cell: 715-338-0805
Email: DGunderson@mother-parkers.com
Jennifer Gallegos
Director – Strategic Accounts
Farmer Brothers
Cell: 310.729.9290
jgallegos@farmerbros.com
Supplier Websites (all roasters):
S & D Coffee and Tea: www.sndcoffee.com
Gavina Coffee: www.gavina.com
Mother Parkers: www.mother-parkers.com
Farmer Brothers: www.farmerbros.com
Fun Facts and Trivia:
- 100% of the Continental US Coffee and Frappe coffee base is Sustainably Sourced
- Coffee is the world’s most traded agricultural crop.
- One coffee tree only produces one pound of coffee each year.
- It takes about 4,000 coffee beans to make a pounds of coffee – this requires harvesting 2,000 coffee “cherries”.
- A cup of brewed coffee is about 98% water and 2% coffee.
- Coffee should never be stored in the refrigerator or freezer – cold coffee doesn’t brew correctly.
Real-time chat room schedule
Yes, we will have someone available to participate during the chat.
Tuesday, 10/20:
8:00 to 9:00 AM CST = Wendy Redmond, S & D Coffee
5:00 to 6:00 PM CST = Jennifer Gallegos, Farmer Bros
Wednesday, 10/21:
8:00 to 9:00 AM CST = Wendy Redmond, S & D Coffee
5:00 to 6:00 PM CST = Andy King, Gavina
Thursday, 10/22:
8:00 to 9:00 AM CST = Wendy Redmond, S & D Coffee
5:00 to 6:00 PM CST = Jennifer Gallegos, Farmer Bros